Cape Cod Realtor Services
Robert Fontaine - Fontaine Real Estate Services - P.O.Box 386, West Dennis, Ma. 02670 - 508-394-1604 - bob@fontainesdomains.com
The Page Rank Compete Analytics Keyword Lookup Search Engine View
BackLink Checker Good Back Links Google Webmaster Tools Spider View of Page
Submit Analyzer-Link Test SEO Chat Tools SpyFoo PPC Checker Market Leap Link Pop
Alta Vista / Yahoo Submit Google Submit MS Live Submit *The Page Rank

Step #1 - How we Assess the existing internet presence of a given business:
*Identifying the website(s) you have. A templated type site? A content / detail rich website? Multiple agent or office websites?
*Analyze Title/Description/Keywords of each page of the website(s). Is the "primary content" positioned correctly on site?
*Do your keywords represent the business you want to be found under? Does your competitors? Do you have back-links?
*Are you using all tools available to you? Free MLS page? Agents mls page? Is your site linked where it can be - MLS - Chamber, etc?
*Traffic/Activity logs. Where is your traffic coming from? Are your paid ads actually sending you traffic? Do you need to adjust?
After we look at each of these factors, using a series of Google Analitics and other webmaster and SEO tools, we can them make suggestions as to what is working and what needs to be addressed in order to improve the potential of a website(s) being ranked in the major search engines. Sometimes, a simple change of keywords, or content, or in-bound links can have an impact. In other cases, it may be that a templated website limits your exposure and a "micro-site" would be the only way eventually acquire search position. *There is a reason that most of the leading brokers in the major markets have multiple websites working for them. The cost of not having a search engine friendly website filtering through the internet can be steep, especially when a micro-site can cost less than a weeks worth of print ads, but produces payback forever.

Step #2 - The Basics of getting found in the search engines:
*Sometimes it's better to be found 1st under secondary searches that to compete with the common ones, ie: "Waterfront MLS".

Get Those Inbound Links for Popularity.
Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many good links pointing at your pages as possible. Being linked on "Link Farms" actually works against you in Google's eyes. One would be better to exchange links on websites of their circle of friends and business associates.

Links For Actual Direct Traffic.
Being listed on busy websites that actually draw the type of customer who would tend to be interested in your products, and would be likely to click onto your link to do business with you is an obvious way of gaining traffic. So choosing wisely which sites you pay to be on is of utmost importance.

1st Few Sentences.
Google appears to give weight to the first few hundred characters of text on a given page. It is therefore important to carefully select the first few sentences in consideration of the themes you want Google to see.

Your Title Tag.
Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like "New Page", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. 

Content-Laden Pages (Keyword Density).
It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.

Register with Search Engines, Add Google Sitemap.
Though not always easy to find, the major search engines offer "add site" tools. Be sure to let them know your site has been changed or updated. It also makes sense to sign up for and create a Google and Yahoo "sitemap", so that it is easier for them to view and rank your pages.

Strength In Numbers?
Additional Domains / Websites.
Most of the successful real estate clients we work with have multiple websites. This serves several purposes including the ability to SEO an additional website with different keyword themes from your main website. A 3-4 page "micro-site" that is designed with the specific purpose of being ranked in the search engines, to ultimately send that traffic to your primary site is one way to go By having the links from this micro-site to your main website alone is seen as an addition "vote" from a website to your main website.

Stock up on Domains?
Another is to register a domain name for as little as $10 a year, forward and mask it to the property listings page of your main website is another affordable way to gain traffic. Most agents in an MLS have a property page available that displays only their listings. Make sure that page has a link to your primary site. You can also register and forward & mask a domain name to that MLS page. Taken to extremes, when a single print ad can run over $100 a day, you could effectively have 10 domains out there working for you, linking to you, for $100 a year.
The relevancy and importance of targeting the right keywords
? Why page titles and meta data matter
? H-1 headers tags
? Domain & URL structure advice and tips
? Internal & External linking
? How Webmaster Tools can help your site
? Robots.txt file, sitemaps, 404 Error pages and beyond
? Tips on site structure for local search
? The importance of directory listings
? Content, content, content!

 

Fontaine Domains names